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Designing Web Usability: The Practice of Simplicity

Designing Web Usability: The Practice of Simplicity
By Jakob Nielsen

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Product Description

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.


Product Details

  • Amazon Sales Rank: #48501 in Books
  • Published on: 2000-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 432 pages

Editorial Reviews

Amazon.co.uk Review
Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.

This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skilfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scannability". Along the way, the author pulls no punches with his opinions, using phrases like "frames: just say no" to immediately make his feelings known. Fortunately, his advice is some of the best you'll find.

One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes--focusing on the "what". The author promises a follow-up title that will show the "hows", and based on this installation, we can't wait. --Stephen W. Plain, amazon.com

Topics covered: Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.

Review
"Robust advice on designing for maximum speed and simplicity. Well, illustrated, bracingly opinionated and riveting."www.mantex.co.uk, Sep 2001 "Anybody who has the slightest interest in web pages, site design, and information architeture should read this book. I feel quite confident that it is destined to become a classic."www.mantex.co.uk, 2000 "If you want to know about usability and the Web, this is obviously the place to come to. Very well designed, plenty of white space with numerous coloured illustrations of real Web pages. Overall, it is a pleasure to browse it."http://informationr.net, August 2001

From the Back Cover

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.


Customer Reviews

Designing Web Usability... In The 20th Century2
Having read the wealth of positive reviews for this book, both on Amazon and on various industry websites, I assumed that 'Designing Web Usability' would be the ultimate purchase for those interested in usability and related practices.

Had I made this assumption about five or six years ago, I may have been correct.

Sadly, this book is let down by an extremely dated outlook, which belies the author's "future-proof" claim that the principles advocated in this book will remain important regardless of technological progression. Certainly, some of the broader doctrines it advocates will always retain their relevance (such as the importance of creating simple user-centric designs) but these are sadly obscured by some spurious predictions and a seemingly complete lack of foresight towards some of the major advancements in web technology (such as the massive uptake of broadband, and the use of CSS for anything other than styling fonts and table cells).

Such woeful inaccuracies could be overlooked by virtue of the fact that this book was first published in 1999 (not an incredibly long time in any other subject matter, but an entire lifetime in the field of web design). Nevertheless, if an author is willing to retain a book on the market (without any significant overhaul other than a pithy preface) then they must be prepared to face the criticism, comparison and scrutiny that will inevitably ensue. Thus, despite the bet-hedging get-out clauses with which the author laces his final chapter, statements as ludicrous as "we have to wait until approximately the year 2007 for books to go away and be fully replaced with online information", will always colour the reader's judgment towards the book's other less questionable claims.

In summary, you are likely to find free, up-to-date, and much more relevant information from various locations on the Internet (Jakob Nielsen's website - www.useit.com - included); and more concise and less spurious information from books such as Steve Krug's "Don't Make Me Think: A Common Sense Approach To Web Usability". For a snapshot of pre-21st Century web usability however, this may be the book for you!

A must buy for all new comers to web design5
Be you a print designer, html coder, project manager or a home user simply trying to dip your toes into the internet and thinking of getting into web design, this is a great introductory book. Jakob Nielsen is considered a standard in the industry, that doesnt mean his words of wisdom are gospel, or that he is always right, infact there were ares of this book that personally I felt were wrong. However as a whole this was an excellent summary of User Interface and web usage. He has proved that his views and opinions are accurate based on the longevity of some of his statements which although having been issued 3 years ago, still ring true today.

An excellent source and summary of this book can be found at his website... which is where much of this book comes from

Overall an excellent read, and a must have

Good, but one man's opinion rather than a definitive guide.3
Some readers, more familiar with the author's online articles, already consider him to be a web design guru. My opinions are based purely on the basis of this book and differ in some respects.

Mr Nielsen may be a capable web designer - certainly he covers a number of good design points - but this book is about his opinion on what web design should become in the future and it is not supported by usibility studies. A few times in the book, he casually mentions that 'field studies have come to the same conclusion' over one point or another, but fails to give details of which studies, when they were conducted, on what range of subject etc. thereby stopping readers from deciding whether the conclusion is applicable to the target audience of their current project.

The main thrust of the book, logically enough, is that sites should be designed for the user rather than the designer or his employer. Things should be put where the user expects to find them rather than just where the designer thinks it will look good. Whilst this could be seen to limit artistic design, it is a sensible tenet within a book about usibility. But then Mr Nielsen says (on page 178) 'On all interior pages, the logo should be clickable and linked to the home page. Unfortunately, not all users understand the use of the logo as a link to the home page and it will take a while until this convention is fully established.' Considering his assertion that pages should be tailored to the user and not the reverse, this (and a few similar examples) cast doubt on the author's credibility (a topic that he covers well in the book).

Finally, whilst Mr Nielsen does make a number of very good points concerning designing for the web, most notably that designing for the web is different from designing for print, he falls foul of having the layout lean towards a web based layout, thereby reducing the usibility of the book. Mr Nielsen's tendancy to write in relatively short chunks (1-2 pages) which may be well suited to the web, but when spaced out over 6 printed pages (! ), a single side article can be confusing. Furthermore, the caption typeface is too similar (particulalrly in size) to the text typeface and with the numerous (verbosely captioned) illustrations and plentiful box-outs, following the flow of the text can be hard work at times.

However, despite these faults, this book is well worth a read if you are at all serious about web design, but it should not be taken as gospel.