Product Details

• Amazon Sales Rank: #73041 in Books
• Published on: 2002-10-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Synopsis
Provides tips on building a successful company in enterprises such as aromatherapy, massage, and natural skincare.

Customer Reviews

An Inspiration!
Sandy Maine briefly tells her story of how she has succeeded with a natural and ecologically sound business in a world that is anything but, and includes chapters written by other entrepeneurs who embarked on similar journeys.

For anyone who is thinking of starting their own 'natural' bodycare business, this book is inspirational and will dispel any myths about you needing to be an Anita Roddick clone (no offence Anita!). If you're serious about starting your own business in this growing industry, stick to your guns with determination and read this book!

A worthwhile addition to your business ideas bookshelf
What do you do when the founder of a $1.25m turnover business tells you that 'being in business is truly an experiential adventure in holistic self-education'? You listen. Carefully. This isn't your average "how-to" business book. (Maine states it's a 'how-can' book). What we have here, couched in the gentle, flowery phrases of New Age terminology, is a Woman with A Mission, bound and determined to transform consumer culture - and making a very convincing case for so doing. Beginning with the concept of 'business as a garden' and using examples from her own business and those of successful others in the herbal bodycare industry, Maine evidences a strong belief in the Unverse as Provider, in the style of 'Field of Dreams'. Despite its poetical atmosphere, the book contains much good, solid reference material in the 'Important Lessons' of business owners. Take the Biz Quiz, to find out if you are fortune 500 material or a wealthy philanthropist in the making. From formulating a business plan through developing products that sell - and marketing them successfully - to maintaining and sustaining your growing business, along with some upbeat hopes for the future, Maine talks of delegating, risk-taking and planning for success alongside generosity, tithing and turning competitiors into comrades. Amazingly, it fits into a very neat little package. The average MBA might have conniptions at the phraseology, but the basic structural information is all there to help you get started profitably in your business.