Product Description

Are you looking for a branding book that′s a bit different? You′ve found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer′s heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Product Details

• Amazon Sales Rank: #101710 in Books
• Published on: 2007-09-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 162 pages

Review
"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)

"A funny story cooked up inside a marketing book"  (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)

Review
"Passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)

"A funny story cooked up inside a marketing book"  (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)

From the Publisher
PRAISE FOR NEVER MIND THE SIZZLE... WHERE'S THE SAUSAGE
'David's created the 21st century's answer to Who Moved My Cheese? with
this entertaining, easy-to-read parable of brand building.' --Roisin
Donnelly, Corporate Marketing Director, Procter & Gamble UK and Marketing
Society Marketer of the Year 2007

'A great tool for aligning and energising every employee behind the idea of
delivering the brand, that can be read and used by everyone from the CEO to
the call centre.' --Phil Chapman, Chief Marketing Officer, T-Mobile

'Maybe the most enjoyable and productive 2 hours of reading you'll have
done in years! A refreshingly original book that brings important lessons
alive in a vivid, memorable way, for the novice and expert alike.' --Kevin
Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

'From CMOs seeking a refresher to enthusiastic amateurs looking for
light-hearted fun, this book reminds you of the essential truths of
successful marketing in a humorous, engaging and simple way.' --Tim Seager,
UK Marketing Director, Scottish & Newcastle

'If you want to capture and communicate the essence of your brand, this is
book is full of practical tips, delivered in an inspiring and entertaining
format.' --Andy Weston-Webb, President Mars Snackfoods Europe

'Packed with entertaining insight and wisdom about brands, this innovative
tool for learning and development explains what marketers must focus on to
achieve both business and personal success.' --Andy Bird, Founder and
Managing Director, Brand Learning

'I couldn't put this down. By following the trials and tribulations of the
hero (think Bridget Jones meets The Office), you learn more about branding
than in any tedious academic book.' --Pierre Chandon, Professor of Brand
Management, INSEAD

'David Taylor's latest book is inspired - it reads like fiction but weaves
in many lessons, so by the end you are full of applicable knowledge.'
--Carol Welch, Marketing Director, Green & Black's

'A fabulous romp through the world of branding, in which Bob Jones'
learning curve becomes ours. Finally, a jargon-free book on brands that
delivers insights clearly, passionately, and engagingly. My students will
love it!' --Niraj Dawar, Associate Professor, Richard Ivey School of
Business

Customer Reviews

couldn't put it down!
David Taylor has succeeded very cleverly in writing this book as a piece of fiction and yet it doesn't feel dumbed down. It is such a good story that you can't put it down and you really do feel like you are rooting for the hero: Bob. We might all think what David is saying is really obvious and that we are all more like Bob than Hugo but in reality I bet these basic facts about branding are more relevant to us all than we like to think!

"Sausage book" sizzles!
I really liked this little book. Roisin Donnelly, MD of P & G (marketer of the year 2007) has it right when - on the front cover of "Where's The Sausage", she says that Taylor has created the 21st century's answer to "Who Moved My Cheese?"

The "Sausage book" is in that genre - a serious underlying message with lots of valuable insights, overlaid with an entertaining story to lighten things up and make it an easy read. The message which comes across loud and clear is that you can't successfully market a service or product based on spin ("sizzle") - there must be substance ("sausage") to back up the sizzle. Over-promise and under-deliver at your peril!

I especially liked the way that examples of successful brands such as Pret a Manger, Dove, M&S, easyjet, and the Geek Squad are highlighted with links to Taylor's Blog wheresthesausage.com, where there's lots more information on just why these companies are so successful. A neat way to give hungry readers a "second helping of sausage" beyond the scope of this enjoyable "bite sized" book.

No need for ignorance in branding now...
An accessible, enjoyable read for ANYONE. Whether you are a branding guru or your girlfriend works in branding and shouts at you all the time for assuming she `just makes logos'.

It would be brilliant for people starting a business and should be a staple book for anyone on courses that deal with branding in anyway. I agree with all the review points already made especially the points about `nodding along with the book' and `confirmation of what I already believed in' It was a joy to have it all simply laid out in such an understandable way.