Product Description

At any one time, hundreds of thousands of people feel stuck professionally and don't know what to do to get out of their rut. In today's complex business world, the brutal reality is that there are no guarantees for success. Surprisingly, many of us are unconsciously conditioned to fail although, ironically, it's not all that difficult to dramatically reverse the odds. John Assaraf has developed a unique and amazing formula that will help people overcome obstacles, transform their careers and businesses and start making the kind of money needed to live an extraordinary life. In his latest book, The Answer, Assaraf draws on new findings in neuroscience, understanding why we do what we do and, more importantly, why we don't do what we know we should be doing. His methods will help individuals 'rewire' their brains for success so they can emerge as winners no matter what they currently know or understand. It will also teach them how to attract and use newly discovered 'uncommon' sense to achieve business success.

Product Details

• Amazon Sales Rank: #103616 in Books
• Published on: 2008-05-19
• Original language: English
• Binding: Paperback
• 320 pages

Customer Reviews

Same old stuff rehashed...
If you go over to Amazon.com there are currently at the time of me writing 44 reviews and most of them absolutely glowing with all 5 stars. Apart from that there is a massive amount of hype about this book. I could not wait to get it home and start reading.

It struck me before I got even half way through that this is a combination of many well known metaphysical/positive thinking/business manuals all rolled into one book. It says nothing that can't be found in books elsewhere. What also struck me is it has told me absolutely nothing I didn't already know. It DOES go into great amount of depth about HOW you create your own reality and how the world works on a metaphysical level, far more detail than I've seen before but still expanding on a theme.

In some parts I felt like I was reading an NLP book or something by Anthony Robbins. In other parts I felt like I was reading the E-Myth and in other parts I recognised information I've read before in lots of books about creative visualisations and affirmations and in other parts it is just repeat of the nuts-and-bolts of business books.
I feel this book should be retitled

I'm not saying that these principles don't work and won't get you to where you want to be...I can't answer that until I apply the principles myself for any decent length of time. What I am saying is that if you are fairly well read in books of this genre you will learn nothing new and in your case a more appropriate title would be 'The Answers That You Already Know Repeated'.

Two Authors . . . Two Books
Before I got halfway through this book, I was so excited I wanted to go ahead and write a glowing 5-star review of it. But I decided to wait until I finished reading the entire book, and I'm glad I did, because the second half is nothing like the first. It is obvious that this book was written by two very different authors. I would describe the first half as "What The Bleep" meets "The Secret" . . . only it is an improvement on both. It takes the information in the DVD "What The Bleep" and makes it completely understandable. And it takes the promises of "The Secret" and makes them believable, adding in the practical aspects of taking action. I was so inspired by the first half of this book that I reclaimed a vision I had started to lose sight of, and miracles to support that vision began to appear in my life immediately. And then I went on the second half of the book, which I would describe as Business/Marketing 101. It was like taking a college class on how to establish and grow a successful business . . . complete with all the homework. There were so many lists to make and surveys to conduct that I felt completely overwhelmed, and very bored. It almost gave me the impression that you could ignore the first half of the book and succeed in business by sheer marketing savvy alone. I know this information is helpful . . . and probably necessary . . . but it was so complicated and detailed that it took the wind right out of my sails. You will note that I still gave this book a 4-star review, because that is how good the first half is. And hey, if you are a very business-minded individual, you might think the second half is the best part, and that's fine. I'm just sharing my personal experience with you.

Steven Lane Taylor, author of Row, Row, Row Your Boat: A Guide for Living Life in the Divine Flow

Great Book
This book has similar themes as the book and DVD "The Secret", only this is titled "The Answer" and is more specifically geared toward business.

Fundamentally this book is a more powerful tool and reference than The Secret, due to the fact that it combines practicality with the 'laws of attraction' principle.

Training you mind, the way you think and your thought patterns and habits, is vital to success in any endeavour. The Answer provides the answers to achieving this effectively and permanently embedded this message into your psyche.

A must read for anyone in business (or planning to be in business), and a very helpful reference tool for life in general.

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