Product Description

Business psychologist Rob Yeung shows how to facilitate excellent workshops and focus groups using various techniques, tips and motivators.

Product Details

• Amazon Sales Rank: #779283 in Books
• Published on: 2002-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

About the Author
Dr Rob Yeung is a business psychologist who has worked with many international organisations. He is a regular writer on management topics for the national press including the Financial Times, and contributes to international media programmes such as CNN. He is also author of Leading Teams and Anyone Can Sell, in this series.

Customer Reviews

Detailed guide to running MUCH more interesting meetings
Excellent ideas for how to design a meeting to engage and interest participants as opposed to having them sit there and watch the clock, waiting for the meeting to end.

Good ideas on Roving Brainstorms and Six Thinking Hats - tools that get participants during meetings up on their feet, talking to each other, contributing ideas, and coming up with action plans. The early chapters of the book lay out the principles of workshop design fairly gently - but then the final chapter throws in a whole bucket of ideas that really add to the ideas quotient of the book.

The book could have had more detail on how to deal with difficult people. I didn't find that the categories it puts people into were comprehensive enough - and they tended to assume that people had similar motivations to each other.

But still a good book - and much easier to read than most books on workshops that tend to be either patronisingly simple (and aimed at Americans) or completely obscure.

Good introduction to running focus groups and workshops
Well laid out book going through everything I needed to run a workshop. I used to work for a communications agency but then moved into change management consultancy and had to design and run focus groups with a client for the first time. This book saved my bacon!

It gives you lots of tools to run workshops. And it is written in very straightforward English with almost no management jargon - which is great as I hate books that try to dress up fairly straightforward concepts in overly elaborate prose.

Just one minor negative is that it could have given a few more examples of workshop formats. It gives you the tools to design your own, but I would have liked templates of generic workshops or focus groups that other people have used successfully.