Product Description

Basics Fashion Design: Research and Design will lead you through the essential stages of research and translation into design ideas. It discusses elements such as the brief and the constraints it can place on the research and design process, and explains the importance of identifying your target market and understanding the different levels and genres of fashion before setting out on the creative research. The book then explores the many avenues for researching, the need to set a theme, concept or narrative to your collection and explains how to translate research into early design ideas and techniques used in bridging the gap between research and design. Design development is also explained and communicated through a series of structured stages. Finally the book shows and explores a variety of approaches to communicating and rendering your design work.

Product Details

• Amazon Sales Rank: #21255 in Books
• Published on: 2007-11-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

About the Author
Simon Seivewright is an academic, teacher and freelance designer in his own right Simon has worked with some of the leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. Simon has taught at the London College of Fashion and is currently course leader at Northbrook College teaching Fashion Clothing and Textiles.

Customer Reviews

basics fashion
This is a really informed and visually exciting fashion design know how book. Really easy to read and follow with great use of photography and student example work. There are also designer interviews to support the writings on research approaches and design.
A great book for anyone interested in fashion or studying it at college or university

great book, definitely worth reading
I finished my degree in fashion design last year, however I decided to buy this book though. I must say that I had the first real understanding of the importance of a sketchbook in the development of a collection.
The themes are divided into several chapters: "Research: What and why?", "Where do you find research", "How to compile your research", "Three-dimensional approaches to research." "Designing from your Reasearch" and "Communicating your ideas."
This is an acquisition to be made for those who want to entangling
the world of fashion (as creator) or even for those who have already completed training as was my case.
Great book.

excellent top quality book
this is an excellent book.
its just really useful and great to refer back to as you go along your course/degree.
valid for all levels