 | The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Robert B. Miller
Buy used from: £7.12 When my seminar delegates want to know more about managing accounts this is the book I always recommend.
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 | SPIN-selling by Neil Rackham
Buy new: £14.05 / Used from: £10.09 Many people say, "Oh, SPIN" like it's old hat but it's not. Few salespeople can apply this system well. Those who can, sell - a lot!
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 | Selling to Vito: (The Very Important Top Officer) by Anthony Parinello
Buy new: £5.54 / Used from: £0.97 Pre-empting a cold call with a letter... this book tells you how to target clients more effectively and put quality above quantity when cold calling. This process really works.
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 | Objections! Objections! Objections! by Gavin Ingham
Buy new: £14.45 / Used from: £12.28 Without doubt the best book on objection handling out there. This book is easy to read, easy to use and easy to implement! One of my clients increased sales by £1m using the tactics in this book.
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 | The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
Buy new: £9.61 / Used from: £3.82 Gitomer has a fun approach to selling and this comes through in this book. Like me, he believes you should tell it like it is. No rocket science here but lots of solid sales tips and ideas.
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