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Best Marketing & Business Books
Oh, the Places You'll Go! (Dr Seuss)Oh, the Places You'll Go! (Dr Seuss) by Dr. Seuss
This is a kids book, but it is a great read and is a good way of looking at goal setting
Buyology: How Everything We Believe About Why We Buy Is WrongBuyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom
Buy used from: £9.99
All about how emotion affects marketing more than you think
Focus: The Power of Targeted ThinkingFocus: The Power of Targeted Thinking by Jurgen Wolff
Buy new: £5.49 / Used from: £3.29
Makes you focus on what is important, this is really important when you are running a small business
Persuasion: The Art of Influencing PeoplePersuasion: The Art of Influencing People by James Borg
Buy new: £5.48 / Used from: £1.35
A great book for giving you hints and tips for getting on with a range of people both in your personal and business life
Yes! 50 Secrets from the Science of PersuasionYes! 50 Secrets from the Science of Persuasion by N. Goldstein; S. Martin; R. Cialdini
Buy new: £5.36 / Used from: £2.26
Full of great marketing tips - and why certain persuasion tactics work