 | Influence: Science and Practice by Robert B. Cialdini
Buy used from: £10.80 It's the second time I read this book, and I bet there will be a third! Very easy to read and a great analysis about "why the heck have I said yes again when I wanted to say no"!
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 | The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
Buy used from: £10.99 An absolute great "opposite thinking" book. Sometimes dense, mostly entertaining and always enlightening! Another way to see the world and make fun of the prediction gurus!
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 | The World is Flat: The Globalized World in the Twenty-first Century by Thomas L. Friedman
Buy new: £7.66 / Used from: £4.50 This book is a fantastic, really fun and well written piece of mastery in globalization and international economy (by the way: in this sentence "international" is a pleonasm! :) ).
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 | Morphology of the Folk Tale (Bibliographical and Special) by V.IA. Propp
Buy new: £9.08 / Used from: £7.24 To persuade you need a good story. To get a good story you need to know the stuff good stories are made for.
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 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy new: £5.10 / Used from: £2.75 A comprehensive study about why you cannot separate behaviour from economics.
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