 | Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
Buy new: £12.47 / Used from: £13.67 Web Usability. This book is all about developing a user friendly website. A good introduction for marketing staff and business owners.
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 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: £12.48 / Used from: £10.67 Web Usability and Conversion. Maximising site conversion - how to turn website visitors into buyers/enquirers. Good read though perhaps more useful to more advanced web managers and marketers.
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 | Online Marketing Inside Out (Online Marketing: Sitepoint) by Brandon Eley
Buy new: £15.30 / Used from: £12.90 This Sitepoint book will be a good introduction for small business owners on promoting your business on the web - through podcasting, blogs, social networks, video, email, affiliate programmes etc.
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