 | Business to Business Marketing: Relationships, Systems and Communications by Chris Fill
Buy used from: £29.00 A good introduction to all elements of B2B marketing. Recommended for marketing students or professionals starting their careers in B2B marketing.
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 | B2B Brand Management: The Success Dimensions of Business Brands by Philip Kotler
Buy new: £26.55 / Used from: £30.34 A different perspective on B2B marketing. It illustrates that taking a brand management approach is possible in business markets, where products and services are often commoditised.
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 | Understanding Business Marketing and Purchasing by David Ford
Buy new: £41.79 / Used from: £29.68 A comprehensive guide to all aspects of business marketing, and covers more areas than traditional marketing books. Academically rigourous and a bit of a "heavy read". Recommeded though.
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 | Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Buy new: £10.03 / Used from: £8.60 Not a marketing book, but still essential reading for B2B marketers. Provides thorough and extensive framworks to analyse market and competitor dynamics.
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 | Competitive Advantage by Michael E. Porter
Buy new: £10.39 / Used from: £9.48 Again, not a marketing book, but essential reading for B2B marketers. Provides insight into strategy from a broad perspective and complements Porter's 'Competitive Strategy ...'
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