Product Description

Former political journalist and the country's pace-setting lobbyist of the 1980s reveals all ...

Product Details

• Amazon Sales Rank: #505997 in Books
• Published on: 2010-03-31
• Original language: English
• Binding: Paperback
• 370 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Review
'Well done Arthur, thou good and faithful servant of Parliament' --Sir Ian Lloyd, former Conservative MP and President of the Parliamentary and Scientific Committee, 1995

'Arthur, your huge contribution to Parliament and the Parliamentary and Scientific Committee is hugely appreciated' --Tam Dalyell, Father of the House of Commons, 2001-2005

'Arthur, you've carved for yourself a niche in PR history' --Henry James CB, Press Secretary to the Prime Minister 1979 and former President of the Institute of Public Relations

About the Author
After a hectic career as a lobby journalist serving newpapers as diverse as Beaverbrook's Daily Express and Labour's Reynold's News, Arthur Butler bacame a public affairs consultant in 1971 and soon made news himself winning battles for major local authorities against prime minister Heath's local government reform bill. By successful, open campaigning involving the mobilisation of grass roots support, he made the word lobbying respectable. Big business, such as the tobacco and motor industries, used his expertise, helping him to create one of the most impressive client lists of his era. At the other end of the scale, the people of the depressed, strike-shattered coal mining communities sought his help to restore their morale and livelihoods. Charities, for example those fighting for victims of the scandalous use of imported bad blood by the NHS, also turned to him for help.