| Given that we don't really LIKE marketing - here are some that a) don't take it too seriously and b) have something genuinely interesting to say. Plus some theoretical inspiration AND fun things. | ||
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| Marketing and PR: Getting Customers and Kee...
by Nick Wilde £8.99 A NEW updated version of our concise and beautiful 'how to' guide... | Virtually Free Marketing: Harnessing the Po...
by Philip R. Holden £9.89 Due out in Sept - this is the new book we keep going on about... it's with the publishers right now and worth ordering if you ... | Stuff
by Daniel Miller £10.39 Brilliant summary of the study Material Culture and a corrective to much misunderstanding in marketing (and by my old lecturer... |
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| Boosting Sales: Increasing Profits...withou...
by Bob Gorton Bob's book is almost as good as ours. He's got a great grasp of the essential information you need to keep your business growi... | Small Change: Why Business Won't Save the W...
by Michael Edwards £12.74 Business can't do everything. Can it? If you read this, read also "How Giving Can Save the World" | The Origins of Virtue (Penguin Press Science)
by Matt Ridley £7.79 Despite this being by Matt Ridley (search for him + Northern Rock!) it's still an insightful book for social marketing |
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| Unmarketable: Brandalism, Copyfighting, Moc...
by Anne Elizabeth Moore £10.79 Looks interesting...as it's written by someone IN marketing. | Philanthrocapitalism: How Giving Can Save t...
by Matthew Bishop £6.99 Philanthrocapitalism? Can business save the world? If you read this, read also "Small Change" | Nabaztag tag (Nabaztag 2) Communicating Rab...
Phil still thinks this is groovy...ask him why (when you have time...) It's probably also collectible now too! |
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Challenging thinking...
