Bob's book is almost as good as ours. He's got a great grasp of the essential information you need to keep your business growing...and healthy.

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Product Description

The on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This book covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller

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Product Details

• Amazon Sales Rank: #320930 in Books
• Published on: 2007-04-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Review
'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'Breeze through these neat little "Business on a Shoestring" books during your commute. "Boosting Sales", "Cash Management" and Marketing and PR" should cover your bases - and if things go wrong there's the optimistically titled "Surviving a Downturn" to get you back on you feet.' The Guardian (2 June 2007)

The Guardian, 2 June 2007
'Breeze through these neat little "Business on a Shoestring" books
during your commute. "Boosting Sales", "Cash Management" and Marketing and
PR" should cover your bases - and if things go wrong there's the
optimistically titled "Surviving a Downturn" to get you back on you feet.'

About the Author
Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.

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Customer Reviews

A whole new approach to pricing
I come from a very traditional corporate background and I must admit that when I first heard Bob Gorton speak on his approach to pricing I struggled to understand the concept. Having read his book and thought about it - and most importantly - tried it, I find it works!! I read a large number of business books and find that all too often theory crumbles in the face of day-to-day commercial reality. How refreshing to find an approach that passes this test, from a writer who has clearly 'been there and done that.' I recommend this easily readable book to you.

CHRIS HUGHES

Easy to read, practical sales advice for small companies
This small, easy-to-read book is packed with nuggets of sound, practical sales advice for small companies. The section on dynamic pricing is particularly useful as it highlights several techniques which could make a big difference to the profitability of my business.

Top Class Business Advice
Mr Gorton has written a concise and easy to read book giving practical and economical strategies to improves profits and sales for small and medium businesses. I myself am a business adviser and will use this as a handbook to approach clients. I am sure to make money from it as will end users ! Buy it !