Product Description

The bestselling high-tech lifestyle series now covers the latest digital phenomenon-for enthusiasts and business users alike

In a little over a year, podcasting has gone from underground scene to mainstream, with media giants like NBC, ABC, and the BBC offering podcasts. Because podcasting offers businesses a fresh, inexpensive way to communicate to specific demographics as well as to investors and employees, it has attracted businesses large and small.  

How to Do Everything with Podcasting explains how to find, download, and listen to podcasts on a PC, MP3 player, cell phone, or other mobile device. The book then walks you step by step through the process of creating, broadcasting, and promoting podcasts. Helpful tips on refining content and building an audience are also included.

Product Details

• Amazon Sales Rank: #562845 in Books
• Published on: 2007-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 360 pages

From the Back Cover

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

• Subscribe to, download, and listen to podcasts
• Get the right hardware and software
• Plan, record, edit, and release your own podcast
• Incorporate music, sweeps, interviews, and other elements
• Connect with listeners using blogs, live chats, and user-created content
• Profit from your podcast through advertising, networking, and merchandising
• Tap into support services for help with production, hosting, bandwidth, and more
• Create customer-focused or business-to-business podcasts

About the Author

Shel Holtz is principal of Holtz Communication + Technology, which helps companies apply online communication capabilities to their strategic communications.

Neville Hobson is a UK-based communicator, blogger, podcaster, and leading early adopter in new-media communication for business. Since January 2005, the authors have produced and presented the twice-weekly "For Immediate Release: The Hobson & Holtz Report" podcast on public relations, business, and technology.