Product Description

This text tells the story of the entrepreneurs who are making money, anywhere from six figure grosses to multi-millions. What makes these stories so compelling is that while they share a common denominator of genuine Internet success, not one took the same route on the Information Superhighway.

Product Details

• Amazon Sales Rank: #782699 in Books
• Published on: 2000-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 249 pages

Amazon.co.uk Review
Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.

StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and Chief Executive Officer Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman, Amazon.com

From the Back Cover

StrikingitRich.com is not a how-to book. It's better. It's a 'how-it-was done book', revealing 23 unique blueprints for success in every type of Web-based enterprise including consumer retailing, business-to-business sales information sites that rely on advertising revenue. These are exclusive stories of extraordinary e-commerce riches, stories that have never been told...until now.

"These colorful case studies will introduce you to Webpreneurs whose experiences point the way to the future. It's both fun to read and also helpful. Prepare to take notes!"

­­Alan. Webber, Founding Editor, Fast Company magazine

"This book is a must read for anyone currently doing business on the web or for all those wondering what all the excitement is about."

­­David Bohnett, Founder and CEO, Geocities

"StrikingItRich.com reads more like a burst of fascinating short stories than a business book. These are real tales of real people making real money."

­­Vic Sussman, Commentator for public radio's "Marketplace"

"Easton's withering interrogation methods and her experience as a business reporter elicit some precious nuggets of inside information."

­­Upside Magazine

About the Author
Jaclyn Easton has been reporting on Internet commerce since the beat began in 1994. As a columnist and feature writer for The Los Angeles Times, on-camera Internet correspondent for CBS News, Los Angeles, and the host of the nationally syndicated radio show 'Log on U.S.A.,' Easton has established a stellar reputation as the definitive resource for cutting-edge e-commerce information and analysis. She can be reached at easton@Easton.

Customer Reviews

Indispensable in the progress of understanding e commerce
Practical experience is always at the cutting edge of discovering the truth about any activity. This book is "from the horses mouth". The conversations with the owners of these successful web stores are fascinating and their experiences and insight contribute to building models of Internet trading that will prove invaluable to the researcher and entrepreneur alike. The book is very well researched and is interesting as well as informative. Essential and indispensable reading material .

A great how-it-was-done book quoting real-life examples
So many books quote the theory, rather than true examples. This is a great read for anyone interested in making money from the Internet. It's not suitable for larger businesses looking for a way into e-commerce and shouldn't really be viewed as such. As a motivational reminder of what can be achieved without a massive up-front investment though, this is a good book. It's also a good reminder to web developers that to make money, you really don't need flash technology and animated gifs! Read this and THEN choose your web designer :)

More Useful than a " How To " E - Commerce book
As we all know, there are about a zillion different books offering advice on " How To - start/build/grow etc. etc. an E - Commerce business ". Some are very good, some not.
Where this book scores, is that it is very easy to digest the bite sized profiles of each business.
Obviously, if you're profiling this many businesses, you will sacrifice some of the detail.
However Ms. Easton has chosen a very interesting selection of businesses to look at, and the details she does give you, are the ones you probably needed to know.
The way she categorises the businesses at the start of the book has proved very useful.
It is written more from a Business perspective, than a Technical one, which is no bad thing.
She also covered which advertising strategies proved successful , and which did not, which was definitely worth knowing.
You will find this book easy to read, and the it has given me a lot of ideas, that could be applied to starting an Internet operation.