Product Details

• Amazon Sales Rank: #51774 in Books
• Published on: 2006-09-07
• Format: Audiobook
• Original language: English
• Number of items: 7
• Binding: Audio CD

Synopsis
In this totally revised and updated edition of the underground classic, "The E-Myth", Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business.

Customer Reviews

Truly terrible. Dont waste your time.
My God. Never have I heard such a weak set of obvious ideas padded into such a marathon of self congratulatory waffle.

8 hours of audio book? The message could be communicated with far more impact and without loss of detail in an hour tops. I find myself able to read the newspaper while listening to this droning American and still able to follow the banal course of the message, such is the pace of the reading and the level of repetition - if you've missed a bit, just listen a minute longer, he's bound to repeat himself (and again, and again).

He goes on and on, saying the same thing a dozen times, presumably for "effect". The only effect for me being frustration and boredom.

And as for the idea that someone starting a business, initially as a one man band, is going to write an organisation chart with a dozen positions, write role descriptions for each, and sign his own name against a "contract" for each position? Truly bizarre and not of the real world. Even if you thought it would be a template for slotting in new hires as you expand the business, the likelihood is the business needs will have changed and your org chart and position contracts will all be in the bin.

Save a day of your life, dont bother with this book.

G

This is the only business development programme you'll ever need.
In this book Michael Gerber sets out the basis for his E-Myth. It will strike an immediate chord with everybody who runs a business, whether they are successful or whether they are wondering why it is so difficult to achieve what they had in mind when they set out on the entrepreneurial path. I strongly recommend that you read the book, and when you have finished, log onto the website and continue your journey to understating how successful business actually works.

Rubbish
Don't believe a word of what the person above has said, I literally have read hundreds of reviews and use the book as a guide to develop my business projects. I currently have 3 succesful businesses and part of it is down to this book and the philosophy Michael Gerber teaches.

Make your own mind up or read other reviews...