Product Description

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Product Details

• Amazon Sales Rank: #38630 in Books
• Published on: 2005-07-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 376 pages

Synopsis
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from "Winning Results with Google AdWords". You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.

• Learn to use the Google AdWords Keyword Tool to your advantage
• Maximize existing and familiar keywords--and remove negative search phrases
• Increase conversion rates and determine which traffic-tracking methods are right for you
• Systematically test ad copy and develop a plan for ongoing keyword discovery
• Adjust your ad campaign based on the ROI data you collect
• Gain new customers and retain customer loyalty through smart ad copy and personalization
• Zoom ahead of your competitors by using AdWords rapid feedback cycles
• Filter out inappropriate or irrelevant prospects

Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.

About the Author
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

Customer Reviews

Not a bad reference guide
This isn't the best guide for Adwords that i own but it will prove useful for the buyer to get the feel of how PPC operates.
My advice would be to not rely solely on this book as an Adwords reference as there is newer more updated info in the marketplace.

Winning Results with Google Adwords
Looks comprehensive and should be but virtually ignores the vital importance of Quality Score and problem of being outbid so rendering your keywords inactive. It's a lot more complex than the author makes out.

The best book on Google Ads I've read
This is the first book I read on Google Ads and it's still the best I have ever read.

When I set-up my first Google Ad campaign, I made all the classic mistakes and spent hundred of pounds without getting any new customers. Then I bought the E-book version, spent one whole afternoon reading it and went back to the campaign inspired.

I followed his suggestions and guidelines and created a Google Ad campaign that worked - my cost per click went down by two thirds, the number of clicks went up 10 times and we started selling.

When it came out as a real book, I bought it and I still re-read it from time to time to check I'm doing the right things and I recommend it regularly.