Product Description

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Product Details

• Amazon Sales Rank: #7717 in Books
• Published on: 2005-07-04
• Number of items: 1
• Binding: Paperback
• 376 pages

Synopsis
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from "Winning Results with Google AdWords". You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

About the Author
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

Customer Reviews

Not a bad reference guide
This isn't the best guide for Adwords that i own but it will prove useful for the buyer to get the feel of how PPC operates.
My advice would be to not rely solely on this book as an Adwords reference as there is newer more updated info in the marketplace.

Winning Results with Google Adwords
Looks comprehensive and should be but virtually ignores the vital importance of Quality Score and problem of being outbid so rendering your keywords inactive. It's a lot more complex than the author makes out.

The best book on Google Ads I've read
This is the first book I read on Google Ads and it's still the best I have ever read.

When I set-up my first Google Ad campaign, I made all the classic mistakes and spent hundred of pounds without getting any new customers. Then I bought the E-book version, spent one whole afternoon reading it and went back to the campaign inspired.

I followed his suggestions and guidelines and created a Google Ad campaign that worked - my cost per click went down by two thirds, the number of clicks went up 10 times and we started selling.

When it came out as a real book, I bought it and I still re-read it from time to time to check I'm doing the right things and I recommend it regularly.