Product Details
Electronic Commerce: A Managerial Perspective (Pie)

Electronic Commerce: A Managerial Perspective (Pie)
By Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland

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Product Details

  • Amazon Sales Rank: #182903 in Books
  • Published on: 2005-09-05
  • Number of items: 1
  • Binding: Hardcover
  • 832 pages

Editorial Reviews

Synopsis
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.