Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber–door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay–per–click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay–per–click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Product Details

• Amazon Sales Rank: #122100 in Books
• Published on: 2006-05-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Synopsis
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can: gain greater visibility for your site; advance your position in the rankings; avoid techniques that cause search engines to bump your site to the end of the list; and, make pay-per-click advertising pay off.In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. "Search Engine Optimization For Dummies, 2nd Edition" shows you how to create a site that will pop to the top like a cork whenever people search for related products or services.

It will help you: become familiar with search engines and search directories and find out which keywords work; build your site with techniques that search engines like and avoid the ones they don't; register your site with the top search systems and get it listed in directories; and, find out why links are important and see how to get other sites to link to yours.It also helps you: work with Google AdWords and Yahoo!; search, and explore the best and most economical ways to use pay-per-click advertising; and, discover the common mistakes that make Web sites invisible to search engines. There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. "Search Engine Optimization For Dummies, 2nd Edition" has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Customer Reviews

An essential introduction to the SEO mindset
I've found the "Dummies" guides essential reading for all the various programmes I've used in creating websites for my 'Virtual Trilogy' and 'Captain Cockle' books and this one was no exception.

Beyond the easy-to-read style and the humorous cartoon illustrations the start each chapter there is a wealth of impressively detailed information on improving your Search Engine Optimisation. This ranges from an explanation of search engines and the way they work, to the simple choice of appropriate keywords and the more elaborate (and expensive) pay-per-click systems.

Don't be fooled by the name and the cartoon cover, this book is a seriously useful manual on the art and science of SEO. Essential reading for anyone interested in website development.

WORTH TAKING A LOOK
I bought this book becuase my other choice failed to deliver. I was glad that in some places Kent labours the point as I had weak understanding before. However reading and learning is not necessarily a good thing to be done qucikly. I tried some of the recommendations and found them useful. There's plenty of noted links, but they can be hard to read without a strong light and a magnifying glass.
Lots of good tips throughout the book.

http://www.i-phone-uk.com .. proof in the pudding
Let's face it, reviews are all very well and indeed there are lots of good ones (including some on this page), however, it's proof we all want.

Off the back of reading this excellent book, I built the following website .. www.i-phone-uk.com .. if I've learnt the lessons of this book (and I accept there's an assumption that I have) then the lessons should be clear to see.

The book slowly layers (sometimes a little too slow) the steps the reader needs to take to grasp the subject and then builds upon it step-by-step. In fact, it is possible to build a site as you go along. He is clear to explain why things are important and doesn't completely exclude things too soon, although one quickly realises that this is someone that knows what he's talking about.

SEO isn't a dark art, it's a simple subject that like so many - is easy when you know how!

A small word of caution, a basic level of understanding of HTML & CSS would help to oil the brain cells before reading this book.

If you've used Dummies books before and have a genuine interest in developing a website for every Bot to read then you'll find this very useful.