Product Description

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands–on experience doing both guerrilla marketing and million–dollar deals in this critical area. Also covered in this edition is a quick–start guide to getting net–savvy, a survival requirement in the Web marketing world.

Product Details

• Amazon Sales Rank: #51364 in Books
• Published on: 2000-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 360 pages

Synopsis
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands--on experience doing both guerrilla marketing and million--dollar deals in this critical area. Also covered in this edition is a quick--start guide to getting net--savvy, a survival requirement in the Web marketing world.

From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.

From the Back Cover
The secrets of effective e–mail campaigns — revealed

Includes an 18–page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick–and–mortar business or a dot–com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e–mail, banner ads, and online PR, it shows you step–by–step how to turn the Net into a terrific marketing tool.

Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e–mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way^™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear–out cheat sheet Top ten lists A dash of humor and fun

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily^™ e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Customer Reviews

Its too out-dated for today's internet marketing
I bought this book thinking it was going to help me understand how I can get more visitors for my website but came across a major problem. This book was printed 5 or so years ago and a lot of the advice doesn't apply today. Internet Marketing has moved on so much since then. For instance, google is mentioned but not as the major force it is today. Google is far ahead of anything else as far as search engines go currently but this book seems to rank yahoo, altavista and msn before it!

This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.

Excellent advice - well worth the read
There's a lot of very sound advice in this book. As a professional marketeer with years of experience in the field, I still found this book very helpful. If nothing else, I could talk to the techies and actually sound like I knew what I was doing!

There are many useful tips that could quite literally double or triple your online sales if your current setup is remotely below-par. There's only a fine line between having a top-performing site and one that's lost to the world.

If you have any interest in selling your goods or promoting your business on the web, this is excellent value for money as it will give you a lot of what you need to know for very little cost. It certainly highlighted some issues that my 'technical-experts' had overlooked and were adversely affecting performance.

A great book for starters and students alike.
This Book was a great help in learning about internet marketing stratigies and plans. Great for business and computer students.