Product Description

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena

Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.

Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

Product Details

• Amazon Sales Rank: #13251 in Books
• Published on: 2004-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Synopsis
"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

About the Author
,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.

Customer Reviews

Web Copy that Sells
Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.

When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.

On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.

Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.

A mixed blessing.
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?

If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.

Best Value
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good and real examples to illustrate her points and very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times and learn more each time - which just goes to show it's great value! It's also not too American and so globally helpful. I'm recommending all my workshop delegates to buy it!