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Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
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| List Price: | £12.98 |
| Price: | £12.33 & eligible for FREE Super Saver Delivery on orders over £15. Details |
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Dispatched from and sold by Amazon.co.uk
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Average customer review:
Product Details
- Amazon Sales Rank: #252167 in Books
- Published on: 2006-03-04
- Number of items: 1
- Binding: Paperback
- 216 pages
Editorial Reviews
Synopsis
"Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps: How to "Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: . How to Get Free AdWords Coupons . Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click . Bid Traps: How to Prevent and Exploit Them . Vital Ad Stylization Techniques . Where to Find Keywords Your Competitors Will Not Think to Look . Ways to Use Abbreviations, Plurals and Misspellings . Most Popular Search Terms for Over 15 Holidays . Best Image Ad Sizes .Image Ad Colors that Will Wreck Your Campaign . Site Target Your Way to Quick Success . Search and Content Network Bid Strategies . How to Use Froogle, Google Base, Google Book Search, Google Catalogs, and Zeitgeist to Get Free Sales Conversions . The Key to Getting #1 Placement on Google . Industry Examples of Crucial Advertising Dos and Don'ts If you want to beat your competition by getting more AdWords clicks at the lowest cost then "Google Advertising Guerrilla Tactics" is a must.
Customer Reviews
Good book - shows why Google advertising is complex
I enjoyed this book, although in parts it is a little hard to follow. I don't think this is its fault though as the subject is pretty complex. Interesting that it deals with all the new additions to Google particularly content search and the ability to separate content from adwords. Also liked the stuff on content match in googlemail which I noticed coming up on my account.
Overall a useful text to have read in conjunction with others
