Product Description

The Weight, Hypnotherapy and YOU Weight Reduction Program: An NLP and Hypnotherapy Practitioner s Manual, gives practitioners a complete, fully-scripted, ready-to-use weight reduction program that addresses the epidemic problem of obesity in adults. This book gives step-by-step, easy-to-follow instructions for managing, conducting and marketing a unique program that can expand a practice, constitute a niche offering, or add a new, valuable and profitable service to an existing practice. This unique program is based on actual clinical experience and published research on the efficacy of hypnotherapy as a viable tool in weight management. The book includes examples of office forms and marketing materials, as well as a CD containing a Client Workbook with take-home readings and assignments. This program will help your clients stay motivated and on-track with their nutrition and exercise plans, while working at an individual pace. The book covers the practitioner s preparation: the program background, relevant research, prerequisite skills, training and knowledge, how to screen clients, office forms, as well as ethical, safety, and marketing considerations. The eight scripted sessions cover the clinical interview and outcomes, reframing overeating, self-hypnosis, stress management, sensible food choices, the relationship with food, exercise, and lasting results. The book tells readers how to motivate recalcitrant clients and how to market the program in one s own community to build a referral network.

Product Details

• Amazon Sales Rank: #101102 in Books
• Published on: 2007-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 229 pages

Review
Sometimes a publisher s blurb can stretch the facts when describing an author s work not in this case. Crown House say this manual tells you everything you need to know to help clients reduce their weight. and it does exactly what it says on the tin. A great book and in a format that we will no doubt see additions to this new Practitioner s Manual series. The WHY book is an effective, well researched, easy-to-follow, weight loss programme that could form the basis of a whole range of multi-session formats. Similar licensed programmes are sold for ten times the price, and offer little, if any, more information. Paul Fowler, APHP Magazine --Paul Fowler, APHP Magazine

The WHY program that Judith Pearson, Ph.D. has created offers a comprehensive approach in using NLP, Neuro-Semantics (Meta-States), and Hypnotherapy to coach a client to succeed in losing weight and gaining fitness and health. Yet she offers more, far more. In her book, Dr. Pearson has created an exceptionally well-designed program for a coach, therapist, or practitioner to run a commercially viable business in weight reduction with these tools and models. I highly recommend this book and this program. There s nothing like it on the market that has the critical success factors embedded in a frame of high integrity. L. Michael Hall, Ph.D., author of Games Fit and Slim People Play and Developer of Neuro-Semantics --L. Michael Hall, Ph.D., author of Games Fit and Slim People Play and Developer of Neuro-Semantics

Anyone who has worked with clients that want to lost weight knows how difficult and frustrating it can be. Many of these clients are looking for the miracle cure or magic wand and can easily lose motivation, self sabotage or just give up when the going gets tough. But Judith Pearson s book changes all that. This is way more than just a run-of-the-mill how to book to help the client lose weight. Sure, it contains materials, resources and practical tips and techniques for helping clients to success. But it also includes a CD which has on it a Client Workbook, homework assignments and readings for the client in fact all the handouts that you need for your clients. And if that wasn t enough, Judith also gives you tips and ways to market the program to enhance and expand your client base. It s called the WHY program, but definitely has the WOW factor for me! Terri Bodell NACHP --Terri Bodell NACHP

Terri Bodell, NACHP
It's called the WHY program, but definitely has the WOW factor for
me!

Tom Barber, DHP, Contemporary College of Therapeutic Studies
How refreshing! A book that does exactly what the title suggests
and ....will leave you energised, excited and eager to make a difference.

Customer Reviews

seminal long overdue weight control and hypnotherapy bible
WHY

Weight, Hypnosis and You.


For someone who has spent a considerable amount of their time in administering full time professional hypnosis and NLP in Manchester and Stockport refining the quickest slimming (weight loss / control non- diet call it what you will) hypnotherapy techniques that will foster permanent results for the rest of the client's slim life, this book is a revelation. I can guarantee that nothing of it's type has been seen before, I know this because I looked everywhere for it! This replaces I will make you thin as the foremost book on this subject in the market today. Can someone please send a copy back to Manchester 2002 for me? This is the most definitive book on weight loss and hypnotherapy / hypnosis I have seen. In the world of slimming, hypnosis has had perhaps a bad reputation, I believe from my own slimming and hypnosis clinics that I run in Manchester that this could be from the old school techniques that appear to focus on simply supplementing traditional hunger suppression / direct suggestion paradigms. E.g. "You are not feeling hungry" and "Chocolate tastes like rotten eggs."
`I will make you thin' was, of course, a revelation as it brought the intuitive hunger-signal based methods to thee mainstream consciousness - all though I know it owes a lot to a few less well known books such as `the habits of naturally slim people'. `Weight, Hypnothearapy and You' is targeted at the Hypotheerapist and NLP practitioners though. It outlines a full 12 session, perhaps a little too comprehensive, weight loss plan. The book not only outlines various hypnotherapy sessions such as exercise motivation and self esteem, dealing with the issues underlying emotional eating it also outlines how the hypnotherapist can build up their entire business around weight control.
I believe quite a few therapists will like to pick and choose from the 12 sessions available, each with it's own script, as per needed by the client. Innovative use of techniques such as Midlines to help clients uncover un-useful beliefs and the swish technique is welcome, as is the inclusion of a CD containing all the scripts handouts pro forma you could wish for.