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Story: Substance, Structure, Style and the Principles of ScreenwritingDo Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides)Successful Script Writing: How to Write and Pitch Winning Scripts for Movies, Sitcoms, Soaps and Serials
Story: Substance, Structure, Style and the ...
by Robert McKee
£13.19
A little inacessible, this is the "book of the show" Everythng you need to know about Story Structure, and a lot you don't nee...
Do Something Different: Proven Marketing Te...
by Jurgen Wolff

Excellent case studies in getting maximum effect. A truly practical idea application book.
Successful Script Writing: How to Write and...
by Jurgen Wolff

Jurgen IS a successful scriptwriter - unlike several authors in this field.
Final Cut: Art, Money and EGO in the Making of "Heaven's Gate", the Film That Sank United ArtistsWhich Lie Did I Tell?Influence: Science and Practice
Final Cut: Art, Money and EGO in the Making...
by Steven Bach

Just how wrong can managing Creatives go? Valuable lessons for everyone.
Which Lie Did I Tell?
by William Goldman

An insight into the Hollywood system, by one of the best writers of our times.
Influence: Science and Practice
by Robert B. Cialdini

The basis of a lot of NLP, thistells a lot about the human condition.
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)Think!
A Technique for Producing Ideas (McGraw-Hil...
by James Young
£3.99
Think!
by Tina Catling
£11.89
The only "idea" book to be visually engaging. A treat.