Product Description

Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices", and co-author of "The Cluetrain Manifesto".'The best book I've seen on writing for the Web' - Dr. Ralph F. Wilson, "Web Marketing Today". 'Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet - and Nick knows copy' - John Audette Founder and Publisher, "The Adventive Knowledge Exchange".In "Net Words", emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; dramatically increase sales from your site; build customer loyalty; and, breathe new life into your customer services. "Net Words" offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

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Product Details

• Amazon Sales Rank: #411857 in Books
• Published on: 2001-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover

Bells and whistles may grab a customer's attention, but words make the sale

"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'­­an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."­­Christopher Locke, author of Gonzo Marketing: Winning Through Worst

Practices, and co-author of The Cluetrain Manifesto.

"The best book I've seen on writing for the Web."­­Dr. Ralph F. Wilson, Web Marketing Today

"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet ­­and Nick knows copy."

­­John Audette Founder & Publisher, The Adventive Knowledge Exchange

In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:

• attract customers and hold their attention
• differentiate your business from its competitors online
• dramatically increase sales from your site
• build customer loyalty
• breathe new life into your customer services

Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

About the Author

Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.

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Customer Reviews

Doesn't follow his own advice
I was very dissapointed with this book. Nick goes on about understanding your audience, but his book is far too wordy and obtuse. I wanted real examples of good and bad online copy and the reasons behind Nick's views. You have to wade through bumph on allowing copywriters to do "great work" which is totally irelavent to finding out what makes good copy. Extracting the few nuggets of advice is a painful excercise. Not recommended.

"Revealed! Secrets of writing On-line copy that sells..."
Ever wanted to learn the differences between Direct marketing and e-marketing? Well, this book covers it all!

An invaluable guide to achieving subtlety and a sense of amity in e-mails, web sites and e-newsletters. And what a relief to find it written in a manner that makes for easy reading! If you are interested in the subject, the book avoids flooding that interest out of you in a slurry of data...

I did feel a little more detail could have been provided in a couple of the chapters, before remembering that this is a book about how you WRITE on-line, rather than how you GET words on-line. If you're tasked with writing copy, on-line, now... this is an ideal introduction to both the art and science

Actually, it may well deserve that fifth star.