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Tested Advertising Methods (Prentice Hall Business Classics)
by
Caples
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Write to Sell: The Ultimate Guide to Great Copywriting
by
Andy Maslen
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
by
Robert W. Bly
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Don't Make Me Think!: A Common Sense Approach to Web Usability
by
Steve Krug
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
by
Perry Marshall
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The Big Red Fez: How to Make Any Web Site Better
by
Seth Godin
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by
Tim Ash
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Permission Marketing: Strangers into Friends into Customers
by
Seth Godin
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The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
by
Robert W. Bly
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by
Claude Hopkins
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by
Seth Godin
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Web Analytics: An Hour a Day
by
Avinash Kaushik
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Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads
by
Lance Loveday
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