Product Details

• Amazon Sales Rank: #451589 in Books
• Published on: 2006-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Synopsis
Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket? In "Blogging for Business", authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.In "Blogging for Business", the authors reveal why businesses should embrace blogging. It shows: how to tap into the power of blogs; how blogs are different from e-zines, Web sites, and message boards; why businesses need to monitor blogs that discuss their products and services; and, how to use an internal corporate blog as an effective knowledge sharing tool. It explains future iterations of blogging, such as podcasts and vlogs. Legal considerations Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications.

Packed with top-notch recommendations from two pros, "Blogging for Business" demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.

Customer Reviews

Helpful guide to business uses of the blogosphere
The number of bloggers and readers continues to climb. Bloggers don't censor themselves; they feel free to say anything about anyone. Yet big-name companies such as Boeing, GM and IBM have begun to include blogs in their communication strategies. They understand that they can take advantage of blogs' power and influence. In an easy-to-read, conversational style, much like the blogs themselves, Shel Holtz and Ted Demopoulos explain how you can use blogs, both internally and externally. They also dig into why and how you should monitor blogs - even if you decide not to start your own. We recommend this introduction to communication directors and others who wish to understand blogging from a business perspective. If your business has already joined the blogosphere, you'll benefit from the book's discussion of tracking and monitoring.