Product Details
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
By Mike Moran, Bill Hunt

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Product Description

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

Product Details

  • Amazon Sales Rank: #335627 in Books
  • Published on: 2005-08-04
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 592 pages

Editorial Reviews

From the Back Cover

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

About the Author

About the Authors

Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.

Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.

In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).

Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."


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Customer Reviews

The comprehensive manual4
This book represents a very good and concise manual for anyone wanting to learn about the entire field of search engine marketing.

It's very comprehensive in terms of topics covered and references to available software tools, but personally I had expected much more in the way of sophisticated how to guides for search marketing issues - specific platform related hacks, code snippets etc and in this area I felt it lacked.

If you already have good experience in the search marketing sector you might find the book a bit more basic than you'd expect, if you haven't then definitely buy it.

A big thump up5
Search engine marketing inc. is a very comprehensive guide to develop a search marketing plan on the strategy level. It introduces several new concepts for keyword-demand and supply and how to research keyword demand potential. As both authors are professional search marketers, they know what they talk about. This book specially focuses on the organic and paid search campaigns for the bigger companies. It discusses the organisational pitfalls of big organisations and how to coop with them. A lot of SEO, keyword and link building software tools is reviewed too. A big thump up for Bill Hunt and Mike Moran.

Drs. K Deelstra Seo expert InternetEffect, the Netherlands and author of the Dutch book about search marketing "Handboek zoekmachinemarketing".

Easy to follow ad understand5
I bought this book along with another on this very broad subject and found both of them to be equally helpful in understanding the whole search traffic subject. This book was the most comprehansive out of the two and by the time I had finished it I actually felt like I had attended a course in the subject. For those that already have some knowledge of the subject then you may find this book a bit too basic.