Product Description

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

• Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0–471–41621–5)
• Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
• Companion Web site contains links to online tools, resources, and white papers

Product Details

• Amazon Sales Rank: #240945 in Books
• Published on: 2002-07-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 356 pages

Review
"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

Review
"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

Software Pro, 18 September 2002
"...innovative…provides you with everything you need to know to measure your online business strategy

Customer Reviews

Just what I had been waiting for
Having read Jim Sternes other books and visited his web site on a regular basis, I was expecting great things from this book and wasn't disappointed.

Rather than concentrate on how to build a web site or sell your company online, this book examines the tricky issue of how to measure how successful your web site is.

The book examines why you should measure, how to measure and then what to do with the results. The book is filled with very useful examples and my copy is annotated throughout.

I'd recommend this book to anyone who needs to know whether their webs site is successful and how they can measure it

WOuld not recommend this book
This book starts bad and gets worse. It starts with 6 or 7 points about what it is not then goes on to give one reason what its about. The author keeps referencing some speaker who is his hero. Total padding I thought, but as I searched through the book I could not find anything of any value. Not in the habit of leaving negative feedback but there must be better books about on the subject, I will start looking now.