 | Build Your Own Web Site by David Karlins
Buy used from: £4.52 The first corner stone of every successful online business is a well designed web site.
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 | Dreamweaver 8
Still the best software for web design available on the market today. At Key Searches we depend on it for everything site related.
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 | Macromedia Dreamweaver MX 2004 for Windows and Macintosh (Visual QuickStart Guides) by J. Tarin Towers
Buy new: £15.14 / Used from: £1.20 To benefit the most from Dreamweaver you will need a good guide. Although Dreamweaver is now in version 8, this is still a good buy. Perhaps consider purchasing a second hand copy.
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 | The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly
Buy new: £10.78 / Used from: £8.17 The second corner stone of every successful online business is the copy on your web pages. Pretty web sites and search engines don't sell products, words do.
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 | Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines by Boris Mordkovich
Buy new: £15.00 / Used from: £9.95 Once you have got your web site sorted, you will want people to come and see it and buy what you have to sell. The quickest way to attract visitors is to pay a search engine for them.
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 | Winning Results with Google Ad Words by Andrew Goodman
Buy new: £14.44 / Used from: £3.50 If your advertising budget is to small for a paid listing in all the major search engines, then at least place some ads in Google. But be warned, it is very easy to waste money without a good guide.
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 | Search Engine Optimization for Dummies (For Dummies (Computers)) by Peter Kent
Buy used from: £13.52 Ultimately, you will want to cut or reduce your budget in the paid listings and gain some free listings for your web site in the major search engines. This book will get you started.
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 | Search Engine Optimization with WebPosition Gold (Wordware Web Programming/Development Library) by Brad Konia
Buy used from: £3.14 This is the book that got Key Searches started and still defines our approach to optimisation today. The software has moved on to v5 now, but still a good read. Maybe consider purchasing second hand.
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