Product Description

A guide for those who want to make money from copywriting - either as a part-time or full-time career. It enables practising copywriters, find out how to build and extend your business into related areas.

Product Details

• Amazon Sales Rank: #279056 in Books
• Published on: 2007-12-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 239 pages

Review
'Here is a book that will show you how to get the very most from your opportunities. It's strong on the mechanics of setting up a business, and all the accounting and legal aspects. Jason Deign's guide to the art of copywriting is quite excellent.' Writing Magazine

About the Author
Jason Deign has been a successful professional copywriter for over a decade and has worked with blue-chip companies both in Britain and internationally.

Customer Reviews

Good but some reservations.
This is a well written overview of the copywriting business. It is written by a UK author and so is relevant to UK markets. I think there is a lot of sound advice and it is certainly worth a place on the book shelf of people trying to set up a copywriting business. However, where I feel the book is not so good, hence the 3 stars, is where it goes into topics that are not so much the preserve of copywriting. The later chapters of the book such as writing for magazines and newspapers, tend to skim over topics with broad generalizations and not much detail. Although the author says that some topics are not his particular areas of expertise, this is a shame as it lets an otherwise solid book down somewhat.

A Good Book For Copywriters
This book has been well written by an author from the United Kingdom. The book gives a fantastic overview of the copywriting business, which is directed at the copywriting market place of the United Kingdom. There is a lot of very useful advice contained within the book. However I have given this book a four star rating as it could have been a little bit more detailed in places as some areas are very vague.