Product Details

• Amazon Sales Rank: #114337 in Books
• Published on: 2002-06-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 385 pages

Sunday Times - business books of the year
'takes pride of place in the net stakes.'

Sunday Times Style magazine
‘One of the hottest books on the shelves at Waterstones.’

The Daily Telegraph
‘boo hoo…is 386 pages of oddly gripping text made nearly unbelievable by the amount of money that was given voluntarily to two twentysomething Swedes…'.

Customer Reviews

Only real life could be like this
Much has been written about the dot com boom and the dot bomb bust. Of all the companies involved, Boo must surely rank amongst the greatest.

This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.

The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.

The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.

Forget buying a thriller - this is thrilling fact!
O.K. so I was passing through Gatwick airport on my way to Lanzarote for a sun and sea and relax holiday - and spent an avid seven days unable to stop reading Boo Hoo! What a book, o.k. easy to throw bricks but overall it takes you into a world where few of us will ever venture. If you have just half a toe in the business or internet world just get it and read it - it's mesmorising! Whether you love it or hate it, this was for real!
I have never in my life read a book twice...Boo Hoo I shall read again. The outcome was easy to see, but amazingly so many trillion'aires could not even see it...what the hell are they doing in business? There's a moral to it all somewhere!! Enjoy Boo Hoo but be warned dont start reading it at 8.00pm one night...you may well lose a nights sleep...but enjoy anyway!

A classic. Fast-paced, colourful and lots of fun to read
Just in case anyone had forgotten how insane things got in the internet in 1999, this should refresh their memories. What was everyone thinking? The really scary thing is that it's hard not to get excited all over again when reading this book. It moves really quickly and has loads of interesting characters. Having worked for a startup myself, it was all really eerie. Like probably everyone else, I don't agree with what these people did, but it's hard not to be fascinated all the same. Although I'm not an especially fast reader, I sailed through this in three days.