Product Details

• Amazon Sales Rank: #3281 in Consumer Electronics
• Brand: Panasonic
• Model: TX-L37S10B
• Released on: 2009-04-15

Manufacturer's Description
Full-HD Model with Superb Image Quality, Wide Viewing Angle and Advanced Networking Capabilities. The wide 178° viewing angle* ensures clear images even when viewed from an angle. The backlight's wide transmission aperture enhances the contrast between light and dark, and improves motion-image response. *Measured at an angle where the contrast ratio is 10:1 or higher.

Enjoy realistic starlit skies right in your living room. Improvements in panel contrast and scene-adaptive contrast gamma correction have achieved a high contrast ratio of 50,000:1. The backlight tuning area is also expanded to achieve deeper blacks.

VIERA Link allows interconnected operation of various AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable. VIERA Link performance has been further enhanced with LUMIX digital camera connection. By connecting a new LUMIX camera that has an HDMI output terminal to VIERA, you can use the VIERA remote to control the playback of images stored on the camera.

It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Memory card into VIERA to display photos and full-HD videos on the large screen. You can also choose from among 3 types of background music and 4 display effects.

V-Audio Surround gives depth-sound-image effect by early-reflection data based on actual room measurement, that is generated from digital signal processor.

Box Contains

Customer Reviews

Excellent TV and Serivce from Amazon
I looked for a LCD for weeks and decided to go with the Panasonic L37S10b37 and I have made the right choice.

The picture quality is fantastic and Sky+ could be HD it took me 30 mins to calibrate the right colours but when you get it right its amazing.
I also ordered a Blu ray DMP-BD35 Blu-ray Player from amazon and again the quality is fantastic can not recommend the two enough.
The picture on normal DVD upscales to 1080 and it is very close to Blu Ray in terms of quality. I watched Iron Man tonight in Blu ray and the picture and sound was mind blowing.

The price of the TV is a must I went into my local store and they wanted £899.99 for this same set so its a real bargain on amazon for what you get.

The service from Amazon was quick and reliable well worth next day delivery I ordered the TV on Wednesday at 12.15pm and it arrived next day at 10:50am. You can also track the item in your account and it provides a very good idea where your order is. This is the first big purchase from amazon and is the best serivce I have recd from online retailer.

The sound is ok for a LCD TV its not great but I have a 5.1 surround system so will only use TV sound now and again. Don't let the sound put you off as most LCD screens are a little lacking in the sound dept.

This is my first review I have written on here so goes to show have pleased I am with the TV.

There are lots of settings for the picture and these are really easy to navigate and calibrate. The contrast is very deep and crisp.

This TV scored 5 stars on what hifi and can see why if you buy this you will be very happy.

Added to review after 3 days full usage

TV continues to amaze me with the quality of the picture and even the sound now is impressing me.

Just wanted to add some info on motion flow as I know this is a big worry for people. All weekend I have watched the football and have not experienced any motion blur the images are clear and crisp and the TV keeps up with the action well. This is true for all channels through SKY+ trust me when I say you really dont need HD box as sky normal is just fantastic through this. My setting is Dynamic on a high contrast, quarter for Colour and Brightness and sharpness just about the mid way mark. I have the setting on normal for the colour temp then there s this option for the motion to be turned to max which I use this stops judders and motion blur.

I would recommend to sit if possible about 15 feet as this is where the TV is at best for viewing. Are main couch is only 8 feet away and although still very good not as good as being 15 feet away.

I would buy the blu ray player as well if not already owned as the Blu Ray is just out of this world. Watched planet earth today and its just breath taking even if you hate nature etc you cant help just watching for the 1080P images which are truly amazing. Wall-E is great on Blu Ray, Iron man very good, watched Quantum of solace 10/10 for the picture but would rate the movie at just 6/10.

There are reviews which mention the blacks on this TV being a little grey I would say this unfounded by me I guess these people look for things when reviewing.

Panasonic is a great make and I will stick to all their products in the future.

Apologies for the long review its just that I know when looking for a LCD that ticks all your boxes its hard and with so much choice it can take months to find the right one.

Happy Panny Customer
I got this TV when my old CRT exploded. My first LCD, I went for this one because I had heard good things about Panasonic, liked the specs, and thought that the price was good.
The TV looks great! The frame is shiny, but you get a little cloth to remove dust. Upon turning it on for the first time, the set up was fast and simple. I didn't even need the manual at first.
Above all, the picture looks great! When close-up, DVD and TV looks a little grainy, but it looks great when above 3m away. The colours and textures are rich. However, blu-ray looks stunning! The IMAX images in Dark Knight are breathtaking.
I love this TV. Considering a 37-inch full HD LCD?? Get this one!

Panasonic TV
A superb product, easy to work, very clear picture, in fact there is very little difference between the ordinary programmes and HD, the picture is so clear. All in all a very good purchase.