Product Details

• Amazon Sales Rank: #273384 in Books
• Published on: 2007-03-01
• Original language: English
• Binding: Paperback
• 192 pages

Synopsis
"Your Ethical Business" is a unique new 'how to' handbook covering everything you need to know about starting and succeeding in an ethical enterprise. This practical guide covers everything from clarifying what your ethical principles are, to launching your ethical product or service and from deciding on your ethical business model and raising 'clean' finance, to responsible marketing and ethically sound business practices. The book builds on the important and growing interest in everything ethical, from renewable energy and recycling, to fair trade coffee and organic food. "Your Ethical Business" offers vital information and inspiration to everyday entrepreneurs who really want to make a difference. Why do you want to set up an ethical business, and what does 'ethical' mean to you? The key features include: ethical business models, including not-for-profits, co-operatives, Community Interest Companies, social enterprises, charities, for-profits with a conscience, and more...; practical step by step guide to getting started, getting funded, getting help, growing and succeeding; making the world a better place through ethical small business; Inspiring real-life case studies of individuals and groups who have successfully set up ethical enterprises; and, 192 pages on recycled paper, with 16 page full colour Where Next?

Resources section.

From the Inside Flap
"Your Ethical Business is a great resource to help guide
entrepreneurs through the many competing demands of running an ethical
business. Keeping to your mission as an ethical business can often be a
struggle, as bottom line considerations challenge your resolve, but this
book will help you find the balance."

John Bird, founder, The Big Issue

"For every budding entrepreneur who wants to do good and do well, this book
sets out the template on which to build success."

Craig Sams, founder, Green & Black's

From the Back Cover
Your Ethical Business is a start-up book with a difference.

This unique "how to" guide covers everything you need to know about
starting and succeeding in your own ethical enterprise.Packed with
practical advice, case studies and top tips - from raising ethical finance
and responsible marketing to greening your workplace and sourcing fairly
traded goods - Your Ethical Business takes you through all the big issues
facing every socially and environmentally responsible company.

Featuring inspiring advice from the people behind many of the UK's biggest
ethical brands, including Cafédirect, Ecotricity and Innocent Drinks, this
new, easy-to-use handbook is an essential source of information and
inspiration to everyday entrepreneurs who really want to make a difference.

PLUS! Your comprehensive resources directory. Every contact you need to
make your ethical business a success.

"Ethical business is just good business. Everyone should be doing it, and
this book has lessons for both the beginner and the seasoned entrepreneur
on practical steps to make their enterprise more socially responsible."

Anita Roddick, founder of The Body Shop

Customer Reviews

Ethical business bible

As someone who is currently starting his own business this book has been invaluable to my business partner and I.
The author is infectiously passionate about the possibilities of running a business ethically, without being preachy, and gives you loads of info about practical ways to do what you love (and make money) with a social and global conscience.
It breaks down the mind-boggling possibilities of beginning to think of your business in ethical terms - the case studies of other very successful ethical entrepreneurs are really useful: I'd never even heard of ethical PR. The idea that stays with you is the better your ethical business does, the bigger the positive impact it has on society

This is now my ethical bible.
I really can't recommend this book enough for any business who wants to make a difference in the world. It's an ideal read for start up business giving lots of inspiration and the motivation to build a successful ethical business.
I think if more people and business read this book they wouldn't think twice about making the transition to become more ethical and taking one step further to make this world a better place.

Very helpful, slear and practical
A great book, and the only reference book around if you are thinking of running your own ethical business. Some great case studies throughout the book from the likes of Innocent Drinks. Easy to dip in and out of and very practical.