Product Description

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

Product Details

• Amazon Sales Rank: #174009 in Books
• Published on: 2009-04-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 528 pages

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

• Find out how to give your Web site search appeal

• Use behaviors to target the customers you really want

• Optimize your site specifically for Google, MSN®, or Yahoo!®

• Demystify the role of links and linking in search

• Leverage communities as an SEO tool

• Implement social media and mobile search optimization

• Monetize your traffic as part of your SEO strategy

• Analyze your SEO efforts and see what works

• Learn what top SEO executives and experts are doing

About the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google® Analytics 2.0.

Customer Reviews

Search Engine Optimozation Bible
Very poor indeed. It is confusing, repetitive, inconclusive and spends pages upon pages stating the obvious only to skip over vital key points without proper explanation. If that is not enough it then repeats itself over and over again jumping from one subject to another and back again without making it clear what is being covered. Many of the subjects are written as if the author has forgotten the subject that she is covering in each chapter. The subject skips and jumps and blurs into another subject. Also in regard to many of the points laboured, I cannot see how they apply to businesses and yet the subject matter is covered in the context of a business website. I repeatedly kept asking myself, how a business is going to implement such a point. This very fact is never answered and leaves most points inconclusive and therefore useless, unless that is if want to help your competitors business. There is also a serious question mark over the credibility of some of the points as they differ from what actually happens in reality. If everyone else is wrong the author should have explained why. In addition, there very few points that do actually have a conclusion. The few worthwhile points can be written on less than one page and can be obtained more easily from other books on the market. The book does however provide lots of theoretical background if you have a lot of spare time on your hands and are prepared to pick your way through the maize of confusing waffle. I would have expected the publisher to have been more judicious in publishing this very scattered and inclusive book without professional editing. There are other far more effective books available covering the subject matter much more pragmatically with greater relevance to businesses.