Product Description

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt–in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third–party tools
• Includes an in–depth explanation of Google′s free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Product Details

• Amazon Sales Rank: #98807 in Books
• Published on: 2009-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here′s how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

• See what′s new — explore the changes in the AdWords interface, new free tools, and enhanced third–party tools

• Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

• Economize — use conversion tracking to keep your costs low

• What′s best — benefit from best practices in split testing, opt–in landing page structure, and ad group structure

• Discover what works — learn from case studies where readers of the first edition share their experience and techniques they′ve used

Open the book and find:

• How to turn clicks into cash

• Secrets for writing ads that attract clicks

• How you control what your campaign costs

• Why you want to discourage some people from clicking

• Tips for choosing keywords that work

• How Google Analytics can help you increase sales

• Ways to identify your market

• Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Customer Reviews

Does what is says
A book on Adwords for dummies and that about sums it up. A great introduction into the world of Adwords and very recommended if you have yet to use Adwords to promote your business.

A waste of time
The first few chapters in this book discuss Adwords, but not in a systematic manner and there is no real substance to it. The rest of the book is spend on creating landing pages and finding keywords. Much of this information is outdated and seems to come straight out of college marketing books. There is a lot of general marketing information in this book, wich does not specifically relate the web. This book is biased, as it heavily promotes the authors own tools and services. For both the novice and the advanced user, there are much better books on the subject.

Order it, study it, and get results!
I had started to use Google AdWords before purchasing this book. I'd gone through all of Google's lessons at their online Learning Center, got perfect scores, and thought I knew enough to run some decent ad campaigns. I was wrong. I wound up getting quite frustrated and thinking that AdWords might just be a costly trap for the inexperienced like me. And actually it can be a trap if you try to use it on your own simply using the information available on Google's Learning Center. Fortunately, I decided to check out Amazon to see if there was a good, recent book available on AdWords. I saw the good reviews for this title and ordered it. Now, here I am, another voice in the choir, praising this book in my first ever Amazon review. The book is absolutely packed with clearly explained information which will get you up and running on AdWords and doing all the right things from the start. Believe me, there is a lot to know, and you WILL know it after having read the book. Knowing the ins and outs of AdWords means that you will be increasing the number of visitors to your site. I cannot see anyone not being able to do this after having read through this book and following the author's suggestions. I'm seeing results already and I only received the book a week ago. Something else I'd like to mention is that the author, Howie Jacobson, is a nice person. How do I know that? I had a question, decided to email Dr. Jacobson about it thinking I'd probably not get a reply, and was quite surprised to receive an answer right away. But, back to the book.....
If you want to use AdWords and don't know much about it, or if you are already using it and are not happy with the results you are getting or amount of money you are spending (which was my big beef), just order Google AdWords for Dummies, dedicate a couple days to it (take notes, underline, re-read etc), and you'll be more than happy with your new gained knowledge and the results it will bring you.