Product Description

Any organization looking to succeed in today's web economy needs to optimize its website for search engines. This book, written by four of the field's most noted experts on search engine optimization (SEO), provides guidelines for planning and executing a comprehensive search engine strategy. "The Art of SEO" corrects much of the misinformation that currently exists on this complex subject by laying out the fundamentals in a clear, thoughtful manner. Novices get a complete and thorough SEO education, with the groundwork they need to get started. SEO professionals will find this book useful as a comprehensive reference for ongoing projects. It helps you: learn the underlying theory behind SEO, and what makes search engines work; become familiar with the steps you need to take to prepare for an SEO effort; understand how to put together the specific details for executing an SEO strategy; explore several value-added components to expand your SEO plan; learn what's necessary to build a competent SEO team, with defined roles; and, get the experts' view of the future of SEO.

Product Details

• Amazon Sales Rank: #9270 in Books
• Published on: 2009-10-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 602 pages

About the Author
Eric Enge is the President of SEO consulting firm, Stone Temple Consulting, and a widely recognized as an expert on the topic of SEO.

Stephan Spencer is founder and President of the highly-respected SEO firm Netconcepts. Clients include Discovery Channel, HSN, AOL, CNET, and SuperPages.com, to name a few. He is inventor of Netconcepts' automated, pay-for-performance SEO technology platform GravityStream which powers the natural search channel for online retailers such as Cabela's and Northern Tool. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google.

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Jessie Stricchiola is a search industry veteran and founder and CEO of the highly-respected SEO firm Alchemist Media, Inc., consistently recognized by BtoB Magazine as one of the top search marketing vendors in the US. Jessie lectures extensively on all matters related to SEO and search at leading industry conferences worldwide, including ad:tech, SMX, Incisive Media's Search Engine Strategies, O'Reilly Media's Web 2.0 Summit, Webmaster World's PubCon, Shop.org, Stanford's Web Publishing Workshop and others. She is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization), serving two years on the Board of Directors for the organization while chairing the Membership Committee. Jessie is widely recognized for identifying and publicizing the first case of PPC click fraud in 2001, and her subsequent work to combat the issue has been featured in numerous media outlets including The Wall Street Journal, Inc. Magazine, and NPR. Jessie has served as an expert consultant and witness on various internet and search-related litigation involving SEO and paid search, as well as patent, trademark, and copyright infringement on the web.

Customer Reviews

Exceptionally thorough must read
The guys have done a wonderful job with this book. The Art of SEO is required reading for all SEO's, beginner to professional. My copy now sits happily on the bookshelves at SEOgadget HQ.