Product Description

A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. "The Ultimate Sales Letter, 3rd Edition" shows readers how to write letters that get read, generate leads, and make money. This guide teaches readers a step-by-step system for writing sales letters any business can use - designed by one of the most successful and highly paid professional direct-response copywriters in the country.

Product Details

• Amazon Sales Rank: #212258 in Books
• Published on: 2006-05-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.

Customer Reviews

a bit in your face but useful
I bought this to help my sales process, and nearly put it down after the first 5 pages, but I continued, and was rewarded with more information than I got from more expensive books. It has helped me change the processes and write better letters, not as a guide but a provider of gems of information. If I am still here in a year, this book has a part in it

Phenomenal Resource Worth Much More Than Its Price
This is simply a very well-thought-out, phenomenal resource for any business owner. I have yet to find any better book about writing sales copy except for Brian Keith Voiles' Advertising Magic. The steps Kennedy explains are simple and doable, and he has a gift for telling the nuts n' bolts of writing excellent sales letters. Get it!

Apply the techniques in this book
I have used a number of techniques taught in this book. The problem agitate solve formula is a winner, I applied that plus many more of his strategies including a multi step letter campaign for a client resulting in a 4% response rate as a direct result of implementing what Dan Kennedy teaches in this excellent paperback.