Product Description

"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

Product Details

• Amazon Sales Rank: #11427 in Books
• Published on: 2008-11-30
• Original language: English
• Binding: Paperback
• 176 pages

About the Author
Jon Smith is Managing Director of Espressio.co.uk and founder and CEO of Logo-Warehouse.co.uk. Part of the launch team for Amazon.co.uk and Kitbag.com Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over ten years. He's launched, run and sold his own online businesses and has been using Google AdWords to effectively market his and his client's websites since 2000. Jon is the best-selling author of Get into bed With Google (978 1905940 493) and Web Sites That Work both of which are also published by Infinite Ideas.

Customer Reviews

Really impressed with results from this title
In the few days since I bought this book, I am already starting to see results on my Adwords campaigns, so would highly recommend anyone using adwords to get reading. The author explains for example how to use "Negative" keywords to cut down on wasted spend. I'm a consultant and I'm hoping not to attract those looking for a bargain, so I'm now excluding those searching with the words "Free", "Cheap", "Bargain", "Budget". My customer targeting has become much more scientific.
Bravo to the author !

Hit & miss!
The author just brushes off the idea of using the Content Network. why? Because like many people who have had bad experiences, they never took the time to familiarize themselves with the range of tools available, i.e. with the Placement tool, you can choose to advertise on any site that you think is suitable, you can target demographics and much more.

Other than that, the information here would be ok for someone who is a complete beginner who would like to focus on paid search.

Would like to see a chapter devoted to proper tracking of ads/keywords that brought you a conversion/lead.

Superb Value
Superb book and easy to read. I love the other books written by Jon Smith as well as I have also just finished reading Get into bed with Google. I love books like this that contain new information that are affordable and also very simple to understand. Looking forward to his next book. Sarah