 | Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: £10.54 / Used from: £6.91 The essential guide to blogging
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 | The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
Buy new: £12.28 / Used from: £2.00 It was all the talk during Summer 2006, and it's still worth a read
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 | Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
Buy new: £16.99 / Used from: £4.54 A good one for dipping into
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 | Meatball Sundae by Seth Godin
Buy new: £9.54 / Used from: £4.70 Seth, as ever, excellent
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 | All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy used from: £10.04 It dates back to 2005, but like a lot of classics, is worth a look
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 | Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
Buy new: £7.18 / Used from: £3.00 A practical guide for marketing a small business
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 | Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll
Buy new: £8.73 / Used from: £5.00 Essential reading for those looking to generate leads .. aren't we all?
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 | The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee
Buy new: £13.71 / Used from: £5.45 I haven't read this one yet, but I'm told it's ok. On order.
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 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: £10.36 / Used from: £7.33 This is good if you're starting out and want a basic introduction
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 | Do it Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) by Mike Moran
Buy new: £15.29 / Used from: £7.84 From Mike Moran - a veteran who knows his stuff
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 | Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) by Mike Moran
Buy new: £30.59 / Used from: £3.72 The search engine bible - all you need to know
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 | Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: £8.72 / Used from: £0.19 My latest read - it's good. All about the new 'experience economy'
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 | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy new: £7.14 / Used from: £4.85 A comprehensive history of the Internet search
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: £5.59 / Used from: £2.77 More about social epidemics than online, but useful reading in our word-of-click world
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 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: £5.96 / Used from: £3.66 Again, not strictly online, but applicable in an online environment - all about intuition...
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 | New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
Buy new: £20.99 / Used from: £10.56 Another good introduction, covering a wide range of techniques
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 | Online Social Support: The Interplay of Social Networks and Computer-mediated Communication by Antonina D. Bambina
Buy new: £49.95 / Used from: £52.57 A sociological look at how networks provide social support
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 | Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
Buy new: £13.59 / Used from: £3.59 How a business can use online tools to build communities
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 | Business Enterprise: How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing: A Practical Guide to ... 29 (Sunday Times Business Enterprise) by Dave Patten
Buy new: £8.08 / Used from: £5.50 Aimed at small businesses, with a section on Internet marketing
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 | Search Engine Optimization: An Hour a Day by Jennifer Grappone
Buy used from: £4.97 A comprehensive beginner's guide to internal & external SEO
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 | 50 Ways to Make Google Love Your Website by Steve Johnston
Buy new: £6.74 Steve is a google god - practical & useful. He's also a very nice bloke.
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 | Getting Noticed on Google in Easy Steps by Ben Norman
Buy used from: £5.76 Written more for web designers
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 | DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
Buy new: £13.49 / Used from: £11.98 |
 | Commonsense Direct and Digital Marketing: 12 by Drayton Bird
Buy new: £17.76 / Used from: £18.91 |
 | Digital Marketing for Dummies by Ben Carter
Buy new: £10.72 / Used from: £5.74 |
Listmania!
