Product Description

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

Product Details

• Amazon Sales Rank: #202831 in Books
• Published on: 2007-02-23
• Original language: English
• Binding: Paperback
• 302 pages

From the Back Cover
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

About the Author
Ben Carter runs his own digital agency and has written for Marketing and New Media Age magazines. Gregory Brooks is a freelance business journalist and industry commentator. Frank Catalano is an Internet marketing consultant. Bud Smith is the author of Creating Web Pages For Dummies.

Customer Reviews

It does what it says on the tin
If you have a website that needs updating or you are thinking of reviewing your marketing strategy buy this book. If you are even thinking about a website, buy this book. It covers the basics for complete newbies (e.g the difference beween the world wide web and the internet) but also addresses how your website can/should/might fit into your marketing plan. Find out about search engine optimisation, advertising and affiliate programes. It also covers blogging, Myspace and other things I'm probably too old to know about (but no longer will I have to ask a teenager).
A wealth of material to help you beyond the web of confusion.