Product Description

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: define the type of website the particular business needs; understand what customers want from the website; analyse problems and defects in their existing website; select the correct keywords to target profitable customers; enable search engines to find the website quickly and rank it highly; make sure the website is easy to use and accessible to all; research competitors' websites; find the right web developers and communicate effectively with them; and, test the website thoroughly before it goes live.

Product Details

• Amazon Sales Rank: #14054 in Books
• Published on: 2008-08-28
• Original language: English
• Binding: Paperback
• 256 pages

About the Author
After working in a marketing role for 20 years for the public sector, manufacturing and charitable organisations, Nigel set up his own internet marketing consultancy, Business for Business.Over the past six years, he has helped hundreds of small and micro businesses in both the UK and Europe to develop their internet business strategy and growth programmes.

Customer Reviews

Simply the best book on creating your own business website
I don't give good reviews lightly but I'm going to have to make an exception in this case.

At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.

What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.

My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.

Buy with confidence - it's good, easy to understand and up to date.

Justin Lusty

An excellent resource for anyone that owns or is developing a website
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.

This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.

Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.

Anyone thinking of creating, or improving their Commercial Web Site should read this book
Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.