Product Description

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Product Details

• Amazon Sales Rank: #18606 in Books
• Published on: 2007-08-02
• Original language: English
• Binding: Paperback
• 96 pages

About the Author
Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University, and has been called "the Ultimate Entrepreneur for the Information Age" by Business Week magazine.

Customer Reviews

A Little Book With a Big Impact
This is a really simple, thought provoking read. Its not like Seth does anything mind-blowingly clever, the impact of the book is in the simplicity and persuasive nature of his discussion. They say 'easy reading follows hard writing' - I think Seth has applied that principle by distilling wisdom into a bite-sized format. Its a nice book to take on a solitary journey somewhere, as its thought provoking. I found it a very motivating read, its basic messages have stayed with me.

Not worth it!
The idea behind this book is somewhat interesting, although arguable.
Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.

The Dip
A bit disappointing. It could have been a quarter of the length. Some interesting points but lost, for me, in too much hype and too much repetition. Would not bother reading it again.