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Must read books for Sales Professionals
Compelling Selling: The Framework for PersuasionCompelling Selling: The Framework for Persuasion by Philip R. Lund
Buy used from: £27.98
A classic work on high level sales. Now out of print.
Outsell Your Competition: Consultative Selling Strategies for the 21st CenturyOutsell Your Competition: Consultative Selling Strategies for the 21st Century by Robin Fielder
Buy new: £7.44 / Used from: £0.17
An excellent guide to modern professional sales and account management.
How to Win Friends and Influence PeopleHow to Win Friends and Influence People by Dale Carnegie
Buy new: £4.47 / Used from: £3.50
The daddy of all self-help books, packed with wonderful advice.
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and ResourcesThe SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham
Buy new: £8.97 / Used from: £4.80
The SPIN method is proven and effective.
Customer Centered Selling: Eight Steps to Success from the World's Best Sales ForceCustomer Centered Selling: Eight Steps to Success from the World's Best Sales Force by Robert L. Jolles
Buy used from: £10.55
A methodical approach to sales success.
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make MoneyLittle Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey Gitomer
Buy new: £7.18 / Used from: £2.54
Easy to read and packed with snippets of useful advice.
7 Habits of Highly Effective People7 Habits of Highly Effective People by Stephen R. Covey
Buy new: £7.99 / Used from: £2.46
A little too long but very solid advice.
The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your TeamThe Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team by Paul Sloane
Buy new: £7.09 / Used from: £4.68
Add some creative thinking to your sales approach.