Product Description

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; make word-of-mouth your most successful tool. Informative, entertaining, and inspiring, "How to Sell Anything to Anybody" is a timeless classic and an indispensable tool for anyone new to the sales market.

Product Details

• Amazon Sales Rank: #135351 in Books
• Published on: 2006-05-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Review
"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of "Beep! Beep! Competing in the Age of the Road Runner"

Customer Reviews

Inspiring. Much more than a book about increasing sales.
I got this book to help me with sales but it was much more than I bargained for. At one point the book had me in tears, at other times I was laughing. Joe Girard came from the school of hard knocks and shares some personal stories that blow me away. Despite it all he rose above and became the top car salesman in the world. His style is people oriented. He is charismatic. I enjoyed this book.

This book represents a clear common sense approach to sales!
I have sent many copies of this book to associates, most of whom never really understood what drove REAL salespeople to succeed. I highly recommend this for new salespeople or staff that have to interact with salespeople. It's real grass roots motivation!

Practical advice and plain talk.
J. Girard lays the business out where it should be: Sales is not for the faint of heart and the only way to truly succeed is to win the customer, close the customer, then pay the customer to send you more customers. His best advice: It is better to sell more product with a smaller commission than sell less and have to max out every deal. Also that every sale is really made to 250 people (even though that is less now because people are less connected). The book was funny because the prices on the cars and services was very oudated in my copy.