Product Description

Many businesses have recognized the potential of telemarketing yet many still lose millions of pounds worth of businesses every year by mishandling calls. This guide shows the reader in simple, easy-to-follow stages, how to harness the power of the telephone and use it to win more business. The book features information on: how to set up and plan telemarketing campaigns; how to get through to the right person; how to open the telephone conversation and structure a call; how to build a rapport and increase chances of success; how to reduce objections and handle those that are received; and how to close the call and secure an objective.

Product Details

• Amazon Sales Rank: #426127 in Books
• Published on: 2000-03
• Original language: English
• Binding: Paperback
• 109 pages

Review
This highly informative, clearly written book covers every aspect of telemarketing. In fact, it contains everything you need to know about how to build your business by the telephone. HSBC Bank Business Update. I found this book highly informative, very interesting, extremely practical and down to earth. Cosgrave Contractors Excellent buy- very much a step by step guide, no fancy jargon, just plain simple facts. Jenny McLaren

Cosgrave Contractors.
I found this book highly informative, very interesting, extremely practical and down to earth.

About the Author
Pauline Rowson is a freelance writer and author. She has been involved in selling for many years, has run her own marketing, media and training company and has advised many businesses on all aspects of their marketing, publicity and sales. She is qualified in marketing and is a member of the Chartered Institute of Marketing.

Customer Reviews

Excellent Buy
Excellent buy - very much a step by step guide, no fancy jargon just plain and simple facts.