Product Description

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you′re not a propeller–head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

• Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
• Learn to set up the program, navigate the interface, understand filters, and use goal–setting features.
• Integrate Google Analytics with Google AdWords.
• Make the most of reporting dashboards.
• Find out how to use analytics for marketing and content optimization.
• Understand what each type of report means and how to interpret it.
• Explore how other companies have used analytics to improve site performance.
• Investigate how to use Google Analytics for complete e–commerce analysis.

Order your copy today and make your Web site work for you!

Product Details

• Amazon Sales Rank: #284947 in Books
• Published on: 2006-09-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Review
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

Review
"... a good, in–depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert,  well worth the investment." (Performance Measurement and Metrics, May 2007)

From the Back Cover
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you′re not a propeller–head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

• Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
• Learn to set up the program, navigate the interface, understand filters, and use goal–setting features
• Integrate Google Analytics with Google AdWords
• Make the most of reporting dashboards
• Find out how to use analytics for marketing and content optimization
• Understand what each type of report means and how to interpret it
• Explore how other companies have used analytics to improve site performance
• Investigate how to use Google Analytics for complete e–commerce analysis

Visit our Web site at www.wiley.com/compbooks

Customer Reviews

A Dummies killer...
- Very good book for novices in the same way 'GA for dummies' would be
- Can be read in 7 hours! i.e. a tad superficial - not for anyone who has used a web analytics package before, or even new users that have spent a little time navigating around GA.
- Some minor inaccuracies. For example, Administrator privileges can be set on a per profile basis is not correct (its on a per account basis).
- No deep understanding of e.g. filters, utmSetVar, A/B testing
- No analysis, no real world quantitative case studies

Essentially this book is a description list of all the reports available in GA - some 80+ covered in 15 chapters. That's useful for begininers.

Worse point: Most report screenshots contain 0 data or single digit numbers.

Best point: Gets people thinking about goal based web design which has to be a good thing.