Product Description

Reach millions of targeted new customers

The AdWords system developed by Google is a sophisticated, well-developed, and wildly popular advertising program based on a hierarchy of search returns on Google's website.This fully updated guide is designed to dispel the confusion within the AdWords system and enable marketing professionals in both small and large businesses to build successful AdWords campaigns to tap this massive resource.

Product Details

• Amazon Sales Rank: #64623 in Books
• Published on: 2009-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 400 pages

From the Back Cover

"Andrew Goodman is the world's leading authority on Google Adwords. ...This book had better be on your desk, not on your shelf, if you expect to win with Google." --Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar

"When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?" --Sean Neville, CEO, Simply Audiobooks

About the Author

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.